Amid battery explosion fears, Samsung temporarily suspended the production of Galaxy Note 7 smartphone and advised owners not to use the device, both original and the replaced one.
"Consumers with either an original Galaxy Note 7 or a replacement Galaxy Note 7 device should power down and stop using the device, and take advantage of the remedies available. We are working with relevant regulatory bodies to investigate the recently reported cases involving the Galaxy Note 7," Samsung said in a statement.
"Because consumers' safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place. We remain committed to working diligently with appropriate regulatory authorities to take all necessary steps to resolve the situation," the company said in the fresh statement on Tuesday.
Analysts who initially gave a chance to Samsung, now feel that its failure is a lesson for smartphone makers who are in a hurry to launch devices and win the race for marketshare.
"This is a perfect lesson for smartphone makers. Samsung has to come out with a detailed explanation about what exactly went wrong with the Note 7: Whether it was a problem with the charging device, an inner battery issue or a fault in the production line," Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS.
"The company can't evade the responsibility of revealing the truth to its users. Just announcing the halt of production won't bring trust back in a product that was touted as the device of the year," he added.
The Yonhap News Agency in South Korea reported several cases of fires in replacement phones, five in the United States, one in South Korea and another in Taiwan.
After Galaxy Note 7 debacle, Samsung Electronics on Wednesday revised down its preliminary figure for the third-quarter earnings to $4.6 billion — showing a massive $2.4 billion loss from the earlier preliminary guidance.
"After recent incidents and in consideration of our consumers' safety, SEC has stopped sales, exchanges and production of the Galaxy Note 7. The revised pre-earnings guidance reflects the impact of this decision on the third quarter earnings," Samsung said in a statement.
Galaxy Note 7 was launched at the price of Rs 59,900 to take on Apple iPhone 7 that starts at Rs 60,000.
Samsung has recalled nearly 2.5 million Galaxy Note 7 smartphones over battery overheating issues globally.