More than 25 lakh people in rural areas of the country have adopted digital modes of payments through ‘Digi Dhan Abhiyan’ programme, the Ministry of Electronics and IT (MeitY) said on Tuesday. Over 55,000 merchants have started offering digital payment options to rural customers across various districts and blocks in India, the ministry said in a statement.
“Achieving the 25 lakh mark in such a short time is an indication of the pace at which digital adoption is gaining momentum among rural citizens. The speed and scale at which digital transformation is taking place in India is paving way for a digitally empowered, participative and inclusive society,” Aruna Sundararajan, Secretary, MeitY, said.
More than 70 per cent of rural citizens have adopted the methods of e-wallets followed by Unified Payment Interface (UPI) payment option. "An overview of the current data available with the Ministry of Electronics & IT (MeitY) shows that more than 70 per cent rural citizens have adopted the methods of e-wallets, 16 per cent opted for Unified Payment Interface (UPI)," the ministry said in a release.
Rest looked at Unstructured Supplementary Service Data (USSD), Adhaar Enabled Payment System (AEPS) and Cards/Point of Sale (PoS), the data with the ministry showed.
“Similarly, more than 85 per cent of the merchants have adopted the e-Wallet system and 13 per cent have opted for Unified Payment Interface (UPI),” the ministry said.
The ‘Digi Dhan Abhiyan’ aims to reach out to more than one crore rural citizens, cover two lakh Common Services Centres (CSC) in rural and semi-urban areas and also reach to 2.5 lakh Gram Panchayats across the country. The centres will cover one member from each household and will cater to 40 households in a catchment area. The real time update on the number of rural citizens and merchants digitally empowered can be seen on the Digital Jagriti Portal - www.digitaljagriti.in.